See the Santa Pack.
Circa 1995. This side of the can tells all about the Santas. It reads:

The Coca-Cola "Sundblom" Santa
From 1931 through 1966, The Coca-Cola Company commissioned artist Haddon H. Sundblom to create Santa Claus illustrations for its Christmas advertising. Since the, people everywhere have defined their image of Santa Claus through Sundblom's paintings. This creatin, entitled "Refreshing Surprise," was rendered in 1959. Surprise your guests with real holiday refreshment. Serve them ice-cold Coca-Cola.