See the next 1988 can.
Circa 1988. This is a series of six different Santa cans. These were canned by United Canners, Inc. of Chattanooga, Tennessee. The first is an illustration of the 1935 Santa. The can reads as follows:

SANTA CLAUS & COCA-COLA
A TRADITION SINCE 1930
In 1931, Haddon Sundblom executed the first painting of Santa Claus for The Coca-Cola Company, initiating a series and tradition which has continued ever since.