The back of this deck of cards shows this jolly elf from a 1954 ad.

There's this about Coke...
"It's my gift for thirst."
Leave it to old Santa - he knows the imprtance of Christmas presents to fit the occasion. He knows something about refreshment, too. This merry world traveler could tell you that ice-cold Coca-Cola is the perfect gift for thirst - in Montana, in Rome, in Rio... or where you live.