Circa 1999. This Coca-Cola 1-1/4 inch pin displays the Olympic logo for the Sydney 2000 games. The year 2000 marked the 72nd anniversary of the association between Coca-Cola and the Olympic Games. The Coca-Cola Company's continuous association with the Olympic Games is the longest of any corporate sponsor. Today, through international and national programs, the company supports Olympic teams and aspiring Olympic athletes as well as promoting the Olympic movement in nearly 200 countries.