Circa 1988. On this pin, Coca-Cola is proud to be the 1988 Worldwide Olympic Sponsor. The Olympics took place in Calgary, Alberta Canada. The "Coca-Cola World Chorus," composed of 43 young people from 23 countries, performed the signature song of the Games ("Canít You Feel It?") during the opening and closing ceremonies. The young people were selected though competitions sponsored by local Coca-Cola bottlers.