See back of card.
This card features another full-length Santa created by Haddon Sundblom for The Coca-Cola Company in 1944. These stand-up Santas were available from bottlers in life-size floor models and 14 inch counter top display versions. Sugar rationing during World War II limited the supply of Coca-Cola and, due to a shortage of cardboard during this period, the six pack cartion was not available.