See back of card.
In 1931, the Coca-Cola Company commissioned illustrator Haddon Sundblom to develop the image of a human-like Santa based on the positive public response to a magazine advertisement for Coca-Cola depicting such a character that appeared in late 1930. Over the next third of a century, Sundblom would create several images of Santa for the company. The image shown on this card features the inaugural Coca-Cola Santa.