It is suggested that when Coca-Cola first went to China it was read as Kekoulela. That could mean bite the wax tadpole or female horse stuffed with wax, depending on the dialect. So Coke did a bit more research and found a phonetic equivalent meaning happiness in the mouth. That was Kokou Kole.
Coca-Cola China Ltd. plays a big part in education and opened its first Coca-Cola e-learning center on the outskirts of Beijing. It's a way to take digital resources to rural communities and a less advantaged youth. Around 10,000 students will benefit from this project.