Circa 1995. Celebrating Superbowl XXIX (that's 29) here's a commemorative hat. It is made by DADA and is 55% polyester, 45% cotton. 1995 was the year the San Francisco 49ers crushed the San Diego Chargers 49 to 26. Advertisers were willing to pay ABC-TV roughly $1 million to secure 30 seconds of airtime.