1960. In the mid-1950's, Coca-Cola introduced the new king size bottle with an advertising campaign combining contemporary photography with bold, stylized layouts.

Be really refreshed! Relax with Coke! Only Coa-Cola gives you the cheerful lift that's bright and lively... the cold crisp taste that deeply satisfies! No wonder Coke refreshes you best! FOR THE PAUSE THAT REFRESHES. Next