1937. Magazine ads such as this one, which appeared in The Saturday Evening Post, became a growing media outlet for Coca-Cola in the 1930's.

The thrill of the soda fountain you knew as a child is still there... always there... in the life and sparkle of a tinkling glass of ice-cold Coca-Cola. Pause at a fountain for this pure refreshment. You'll be glad you did... at any age. Next