Circa 1999. This is a reproduction of the bottle used from 1903 to 1919. This paper label design was used from 1915 through 1917. The signature is "Asa G. Chandler PT" and underneath the Coca-Cola logo is REG U.S. PAT. OFF. and COPYRIGHT 1907, BY COCA-COLA CO.

At this time, there were lots of colas similar to Coca-Cola and the bottles looked about the same. At a glance, it was difficult to tell whether you were getting the real Coca-Cola or some other cola. The idea behind having Chandler's signature on the bottle was to show you were getting the true Coca-Cola and not something else. The problem with the paper label, however, was that bottles were placed in tubs filled with ice. As the ice turned to water, the bottles eventually lost their labels and they were back to the same problem with identifying the soda. Once again, the Coca-Cola bottle looked like many of the other cola drinks. This would be changed forever in late 1915 when a new bottle design was created.