Early in its existence, Coca-Cola forged a relationship with baseball, the great American pastime. Many big-league stars, such as Walter Johnson, Ty Cobb, and Honus Wagner, were depicted in Coca-Cola ads endorsing Coca-Cola. Shown prominently on the cover of this 1917 St. Louis Browns program is the straight-sided Coca-Cola bottle then in use. The Coca-Cola ad reads...

Drink Bottled Coca-Cola
The National Game -- Plus The National Drink make a combination that you can't beat. Made with distilled carbonated water. The Coca-Cola Bottling Co. St. Louis, Mo.