In 1936, Coca-Cola was 50 years old. Not only did The Coca-Cola Company celebrate this anniversary with a gala convention in Atlanta, Georgia, it also used its advertising to proclaim its fifty years of success. This 1936 full-page newspaper ad is a tribute to all bathing beauties that graced the advertising for Coca-Cola throughout that half century. The ad reads...

THRU 50 YEARS... the pause that refreshes
Fashions in clothes change. But human thirst is always the same. Since the first ice-cold Coca-Cola made a pause refeshing in 1886, its fame has spread... from city to city... country to country... around the world... welcome everywhere, because ice-cold Coca-Cola is what refreshment ought to be... pure... wholesome... delicious.