Robert W. Woodruff was elected President of The Coca-Cola Company in 1923. The son of Ernest Woodruff who masterminded the 1919 takeover of The Company, Woodruff moved swiftly to reorganize domestic sales and establish a separate division to handle overseas sales. When Woodruff stepped down as president in 1955, Coca-Cola was an international business with the most recognizable trademark in the world.