Thomas "Stonewall" Jackson was extolled in this 1931 magazine ad for his ability to march his troops "farther and faster than any other general in the field" by giving them rations of sugar and resting them regularly. The obvious "pause and refresh" message follows in the ad with artwork painted by Sundblom. The ad reads...

STONEWALL JACKSON TAUGHT US WHAT the pause that refreshes REALLY MEANS

Stonewall Jackson always got there first. On the march he gave his men rations of sugar and at intervals required them to lie down for a short rest. Thus he marched troops farther and faster than any other general in the field. Since this day all marching troops have been given a short rest period out of every hour.

Through ice-cold Coca-Cola the short rest period has been adapted to the fortive needs of peace. One hundred thousand cool and cheerful soda fountains invite you. Thus you see the natural, wholesome reason why over nine million a day pause and refresh themselves with this great drink. It gives you quick energy in tingling, delicious form. Its cool after-sense of refreshment inspires a fresh start. Such as the pause that refreshes - meaning more work and better work. The Coca-Cola Company, Atlanta, Ga.

OVER NINE MILLION A DAY . . . . IT HAD TO BE GOOD TO GET WHERE IT IS