Because of the embargo on sugar from Cuba, the production of Coca-Cola was restricted during the First World War. Except for the annual calendar, The Coca-Cola Company also restricted its advertising in 1918 to this single image with a hand holding a glass of refreshing Coca-Cola shadowed by Lady Liberty's hand holding the torch of freedom. The ad reads as follows:

Concerning Our Restricted Output - We have made our sacrifice for war, and are cheerfully complying with the regulations of the Food Administration. For you to accept a substitute for Coca-Cola is to defeat the purpose of the Government for the conservation of sugar. - The Coca-Cola Company