See back of card.
Santa and Reindeer. Over the years, while Santa saw minor changes, The Coca-Cola Company saw a few changes as well. You'll notice one of those changes in this piece of artwork. Bottles in previous examples had the raised or embossed Coca-Cola trademark on them. In real life, Coke was now moving to an applied color label (ACL) for its trademark. The ACL Coca-Cola logo can be plainly seen in this version of the 1958 Santa.