See back of card.
Santa and Whip. The Santa for 1934 would look quite a bit like the 1931 "Hats Off" image. This year Santa would get a new hat trimmed in fur. He also would pick up a whip. Here was a reminder that this was no ordinary department store Santa. This was the real Santa, stopping to refresh himself with a cold glass of Coca-Cola before leading his reindeer on their long trip.