See back of card.
My Hat's Off... 1931 marked the debut appearance of Sundblom's Coca-Cola Santa Claus. No other advertiser was as prolific as The Coca-Cola Company at this time. The vast number of outlets that The Company used to get its message out would give this Santa unprecedented exposure. Children and adults alike would soon see this image as the "real Santa Claus."

"My Hat's off to the pause that refreshes. Old Santa, busiest man in the world, takes time out for the pause that refreshes with ice-cold Coca-Cola. He even knows how to be good to himself. Ans so he always comes up smiling. So can you. Wherever you go shopping, you find a cheerful soda fountain with ice-cold Coca-Cola ready. You relax and enjoy that tingling, delicious taste and its wholesome, cool after-sense of refreshment. That rests you. Thus shopping does not tire you out. The Coca-Cola Co., Atlanta, Ga.

OVER NINE MILLION A DAY . . . IT HAD TO BE GOOD TO GET WHERE IT IS